Toto Online, a famous Netherlands brand owned by the Nederlandse Loterij, must pay a fine of 400,000 euros due to targeting in their marketing campaigns.
Taking prohibited actions:
The Gaming Authority recently found out that the company has run its ads in an illegal manner by targeting young adults, which is strictly prohibited.
Young adults are those between 18 and 23 years old, and they aren’t allowed to be included in the target audience for any online or offline casino.
The Gaming Authority found that Toto Online included the whole customer base in its advertising campaign.