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Playtech completes Ladbrokes omni-channel functionality deal

Last month saw online casino games and systems innovator Playtech complete its deal to provide the Ladbrokes-branded betting shop estate of British sportsbetting giant Ladbrokes Coral Group with omni-channel functionality.

Playtech completes Ladbrokes omni-channel functionality deal

London-listed Playtech stated that the agreement was concluded after its Playtech BGT Sports sportsbetting solutions subsidiary finished integrating the operator’s self-service betting terminals with its own IMS player management system, which means that United Kingdom-based customers can now utilize one wallet and account across all of Ladbrokes…